Search Engine Optimization has become indispensable for brand marketing today. From better brand visibility to higher search engine rankings, and also increased site traffic, marketers are more dependent on SEO than anything else.
If you are a website owner who is new to the world of Search Engine Marketing and want to understand how to optimize your website, then these five easy tips will help you get started.
Optimize Your Site Theme
Most websites today are built on content management systems like WordPress, Magento, Drupal, Joomla, etc. They come with preset themes, which make website development a much easier task than ever. However, it is important to assess the kind of theme you use, since most of these themes are heavy on the server and can affect the loading speed of your site. A visually attractive site but slow loading speed is a major deterrent. That is why you should optimize your site theme using the best and essential features and help improve your SEO.
Optimize Your Site Images
After the theme, images are the next essential thing on your website that enhances their experience. But images do a lot more than just beautify your site. When used strategically, they can play an important role in boosting your on-page SEO. Like themes, images can also overload the server, making the site load slow. First of all, consider optimizing the images by reducing, resizing, and compressing large images. There are numerous tools that you can use to do the same, without … Read More